My three main takeaways from measure camp toronto 2025
Measure camp 2025, a renowned community-based worldwide event in digital analytics, took place at Humber College’s downtown Toronto campus on Saturday, October 4th. This marks the second year of the event’s Toronto location. The organizers, including Jose, Marc, James, and Melissa, along with Humber College students, supported the event. The full agenda is available here.
This unique “camp” format eliminates keynote speakers, instead encouraging participants to propose topics and present or facilitate them in a workshop-like format.. The camp features multiple rooms, allowing participants to join events based on their interests. Attendance is free, and food is provided (in Toronto, sponsored by the organizer). The conference is always held on Saturdays, attracting enthusiastic participants.
I’ve been attending industry events in digital analytics and measurement field since 2017. Measure Camp is the natural evolution of eMetrics and Digital Analytics Association, with its clear mandate of “knowledge transfer” in an open environment. While keynote speaking may not suit everyone, I believe everyone has valuable insights to share, and the format is most welcoming.
Here are the three main takeaways for me
- GenAI usage and adaptation on this industry
- Connecting with peers beyond “networking”
- Stress-free presenting(facilitating) a session
