Author: Tom Tao

Using Facebook Graphic API Explorer to retrieve insights over 180 days

Recently, Facebook – the largest social media site has given me some headache. My assignment is quite simple – the business needs its facebook page’s key metrics(impressions, engagements) on a year over year basis, to see understand how our company’s facebook performance is doing.
Surprisingly, I can’t do it by login the standard facebook business manager function.Facebook won’t allow its business user to download metrics over 180 days from its “insights” portal.


Continue Reading